Speaking about my developer job, to me the word "opportunity" means only four things:
- with few changes to a project, we can sell something to a customer - the Company will earn a lot of money;
- with a fair amount of modifications, we can sell something to a single customer and possibly also to many others - the Company will earn many, many money;
- with a huge but well defined modification, we can sell something to a single customer - the Company will earn a massive amount of money;
- we can drive a rover on Mars.
Unfortunately, what salesmen usually mean with "opportunity" is:
There is this big firm that wants to start a partnership with us and they said that, if the first test project is OK, they will leave their current provider and start to buy from us. The forecast is a very huge amount of money. You don't have to worry about the modification: they just need a couple of changes and they'll provide a specifications in few days, then in a couple of weeks we do the work and... problem solved!
This opportunity seems a dead end
Translated this means:
- the current provider of this firm asked too much for the same modification;
- the modification will be a total pain and the specifications will be incomplete and provided in late;
- there will be a lot of work to do in a short amount of time;
- the Company will provide your work for free;
- the firm will not switch to our Company.
Do you recognize the situation?
Image generated with Redkin.